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Prudential's "Stickers" Commercial

I spotted a dot plot while watching TV the other day:

It isn't too frequently that one sees a dot plot on TV, so this is a good opportunity to discuss something students might have encountered. Using this commercial might be a worthwhile topic of discussion in a statistics lesson.

The apparently constructed the dot plot by asking 400 people "How old is the oldest person you've known?" A few more details can be gleaned from the Prudential website and a "behind the scenes" video that was shot.

A few things that can be discussed with students come to mind:

  • What can we actually conclude from the dot plot?
  • The description of the YouTube video describes this as an "experiment" (as does the narrator in the behind the scenes video). Is this really an experiment?
  • What do we know about the sample?
  • What happens as we get older in terms of the oldest person "[we]'ve known"? (Children and adults with a wide range of ages are asked to place a sticker.)

There's a 30 second version of the advertisement, too.


  1. Alan
    Alan September 30, 2016

    The video is now marked "private"

    Thanks for your other stats education materials!

    • Doug
      Doug November 21, 2016

      Thanks for letting me know. I believe that I downloaded the video at the time that I posted the link. I don't readily know where it is, but I'll start searching my backups in the hopes of setting up a mirror.

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