Statistics: A Guide to the Unknown, now in its fourth edition, is the product of the ASA-NCTM Joint Committee aimed at introducing statistics, in a non-technical way, to a wide audience. The book is a series of essays on a variety of topics that would likely appeal to many casual readers with the broad goal of improving statistical literacy. There is a strand of research that suggests that attitudes have an effect on achievement (in statistics education); positive attitudes can lead to better achievement. (For more information, see SERJ Volume 11(2), the special issue on attitudes toward statistics.)
The third edition (Tanur, Mosteller, Kruskal, Lehmann, Fink, Pieters, & Rising, 1989; featuring essays grouped into four main areas: the biological, political, social, and physical world) is freely available in digital form at the Cengage website. Use the drop-down box to select the different parts of the book. Particularly for introductory courses, these essays may be a valuable tool for convincing students that statistics is useful and valuable.
The fourth edition (Peck, Casella, Cobb, Hoerl, Nolan, Starbuck, & Stern, 2006) seems to be a substantially new volume (hence making the older edition freely available). I have no experience with it, but one would imagine that it has been updated to stay relevant to the public.